About Beauty Brand Advisors
Founded by Barry Shields and Matt Allison, Beauty Brand Advisors is a brand incubator that bridges the gap between product ideation and successful market placement. We specialize in curating and incubating beauty, health, and wellness brands for accelerated success ensuring they are fully retail-ready. From packaging and compliance to strategic positioning, we combine deep internal expertise with trusted third-party partnerships to support brands of all sizes, regardless of scale or budget.
Ready to launch with confidence?
Contact us today and take the first step toward retail success.
What We Do Best
At Beauty Brand Advisors, we help emerging and established beauty, health, and wellness brands accelerate growth and achieve retail success. Our full-spectrum services include:
Brand Incubation & Curation
Accelerate your brand’s growth with our tailored incubation services. We help you prepare for rapid revenue scaling by providing strategic planning, expert curation, and investor-readiness. Incubation is about more than vision—it’s about execution with purpose.
Retail Placement Strategy
Get your brand on the shelves where it matters most. We secure product placement across prestige, mass market, pharmacy, boutique beauty stores, and home shopping channels—tailored to your ideal customer and retail strategy.
E-Commerce Acceleration
Win online with a proven digital strategy. We optimize your presence on Amazon, TikTok Shop, and other key platforms while enhancing your website for higher conversions and stronger brand performance.
Coming to America: U.S. Market Entry
We specialize in launching international health, wellness, and beauty brands into the U.S. market. From regulatory compliance and distribution setup to retail and online visibility, we handle your expansion with precision.
Global Distribution & International Placement
Expand beyond borders with our trusted international distribution network. We help you secure retail and online presence globally, ensuring logistical and cultural readiness every step of the way.
Packaging, Branding & Logistics Support
From standout packaging design and brand storytelling to logistics and 3PL coordination, we provide comprehensive support for a polished, scalable operation. Consult with our experts to fine-tune the moving parts of your brand’s backend.
Direct Response TV (DRTV)
Leverage the power of direct response television to drive consumer sales, build brand awareness, and fuel retail demand. We connect brands with DRTV funding and marketing partners, manage campaign strategy from offer development to media placement, and turn TV exposure into measurable, multi-channel revenue.
The Beauty Brand Advisors
Difference
Expert Founders:
Led by Barry Shields and Matt Allison, whose combined expertise offers an unparalleled understanding of the beauty market.
Retail Readiness:
Unique focus on ensuring brands are truly retail-ready, bridging gaps from ideation to market placement.
Comprehensive Services:
Covers everything from product packaging to compliance, offering a one-stop solution for brand development.
Tailored Consultations:
Complimentary, risk-free consultations aimed at understanding and addressing the unique challenges of each brand.
Extensive Partnerships:
Beneficial third-party partnerships, allowing for both vertical integration and diverse solutions based on brand needs.
Direct-to-Consumer Expertise:
Deep knowledge of D2C sales, ensuring products reach customers’ hands effectively and efficiently.